Free 5-day challenge
Build the AI employees that run the work you're still doing by hand
Most people use AI as a chatbot they visit when they remember to. Over five days I'll show you how to build something that knows how you work, does the work, and keeps running whether or not you're at your laptop.
Sept 8–14. Registration closes Sept 8.
DAYS
5 Days
Two live, three at your pace
Real Builds
Prompts, files and agents included
Live With Me
Day one and day five, on the call
Community
A Slack room of people building alongside you
Lifetime
Every replay, yours to keep
Irun a marketing agency in Dubai with a team of four. We produce roughly 3x the output we did in 2024, and the difference is not more people. It is a set of AI employees handling the work that used to sit in a queue waiting for a human. Client intake, follow-ups, content, reporting, research, the parts of an agency that quietly eat the week.
The quality did not drop. That was the whole test, and it is the only reason any of this stayed in place.
Over five days I'll show you exactly how those systems are built, then hand you the files to build your own.
This is for anyone whose week is full of work they keep doing by hand. Business owners, freelancers, creators, and people doing this inside a job. The structure is the same. What changes is what you point it at.
The gap
AI is the thing separating the people pulling ahead right now
Most people want to learn it. Very few know where to start. They ask a few questions, save a tip they never open again, try a shiny tool for a week, then go back to doing the important work by hand.
That gap is not a knowledge problem. Every tutorial you need is free and already saved somewhere on your phone.
It's a build problem. Nobody ever showed you the structure underneath, and without it you're starting from zero every single time you open the thing.
Five days from now you'll have that structure, and one AI employee running inside your business.
I'm not here to turn you into a developer
I'm not one. My background is engineering, then web design, then funnels, then full marketing backends, and none of it required me to write software.
What I did do is get tired of being the bottleneck in my own agency. So I started handing pieces of it over, properly, one system at a time. Not prompts. Actual employees with a job description, access to our tools, and a shift.
You'll build the same kinds of systems over these five days. Nothing you build this week needs code and nothing needs installing.
Who's teaching this
Hi, I'm Umaima
I left corporate in 2017 and spent the years since building marketing backends for coaches, consultants and agencies. Funnels, CRMs, automations, the plumbing that makes a service business actually run.
Then I started using Claude properly. Not as a writing tool, as infrastructure. Something that used to take my team 8 to 10 hours finished in a few minutes, and I could not unsee it.
Now my morning brief lands before I've picked up my phone. My proposals write themselves off the call recording. Our outreach list builds overnight. My agency runs on four people and a set of AI employees, and we took on 30% more client work last year without hiring.
Here's the part that matters. I am not an AI guru and I don't want to be. I built simple systems that work, in a real business, with real clients and real deadlines. There is no reason you can't do the same thing.
I get asked how, constantly. So I'm running this challenge and showing you all of it.
Proof
What people from the last cohort are saying
I came in thinking I'd learn a few prompts and leave. By Day 3 I had a full client onboarding sequence running inside Claude that used to take me an entire Sunday to do manually. The skills alone saved me from hiring a VA I was about to spend £1,200/month on. I didn't even know Claude had Projects before this. Now I have eleven of them and each one runs a different part of my business.
I was the person copy-pasting ChatGPT outputs and pretending that counted as “using AI.” This showed me the difference between using a tool and actually building a system. I walked out with a lead research brief that pulls real data, a proposal skill that writes in my voice, and a follow-up email sequence I've already sent to three warm leads. One of them booked a call the same week.
What got me was the live build on the last call. Watching everything connect into one sequence, start to finish, for a real client scenario. That's when it clicked. This isn't about AI doing your work. It's about AI doing the work you keep avoiding because it drains you. I've reclaimed about six hours a week and I'm not exaggerating. My content research alone used to eat an entire morning.
I nearly didn't join because I thought three weeks wasn't long enough to learn anything real. I was wrong. The pre-built skills meant I wasn't starting from zero on any of it. I just had to learn how to use them inside my own business context. The sales call analysis skill changed how I run discovery calls completely. I catch things I used to miss. And the group kept me accountable in a way a course never would have.
What we build, day by day
Five days, mapped out
01
Day 1 · Live
Live with me · replay yours to keep
The Structure Nobody Showed You
Every AI employee is built from the same four parts. Once you can see them, you stop asking AI for favours and start giving it a job.
We're covering
- Why your outputs come back generic, and the one thing that fixes it
- The four-part structure behind every working AI employee
- What separates something you use once from something that runs for months
- How the same build works whether you own a business, freelance, create, or do this inside a job
You'll leave with your own foundation set up and ready, and a clear picture of what you're building over the next four days.
02
Day 2 · Recorded
Full walkthrough · watch at your pace
Inside The Machine
Most people are living in one tab of a tool that's much bigger than they realise. Today we open all of it.
We're covering
- The three ways to work with Claude, and which one to open for which job
- The features sitting right there that almost nobody touches
- Connecting it to your inbox, your calendar and your project tool, step by step
- The setup that makes everything in day three and four possible
You'll leave with your tools connected and the app working the way it was actually designed to.
03
Day 3 · Recorded
Real demos · nothing theoretical
The Three Departments, On My Screen
This is my actual business, not a slide. You'll watch the systems that run our marketing, our sales and our operations, and see exactly what each one replaced. Every one of them works the same way whether you're running a company, freelancing for clients, or building an audience.
We're covering
- The marketing employee that turns one recording into a week of content in your voice
- The sales employee that briefs me before a call and drafts the follow-up and proposal after it
- The operations employee that reads my whole week and tells me where to start
- What each of these cost, what they took to set up, and where they still need a human
You'll leave knowing exactly which one you want running in your business first.
04
Day 4 · Recorded
Build-along · every file included
Build One With Me
The one where you stop watching. You'll build a working AI employee alongside the video, using your own business, with every file and prompt handed to you.
We're covering
- Building it piece by piece, with each part explained as you add it
- The rule almost nobody teaches, which is how you stop an agent quietly producing rubbish for weeks
- Putting it on a schedule so it survives the end of this week
- What to do when it doesn't work the first time
You'll leave with an AI employee running in your business, not a folder of notes about one.
05
Day 5 · Live
Live with me · replay yours to keep
The Whole Map
We start by unsticking anyone who needs it. Then I'll show you everything I run and where all of this goes next.
We're covering
- My full org chart, every AI employee across marketing, sales and operations
- What you should never hand an agent access to, and the approval step that protects you
- Where the other tools fit, including Claude Code, OpenClaw, ChatGPT and Lovable
- Your own 30 day map, built live, specific to your business
You'll leave with one system running and a clear plan for the next four.
How your five days actually run
- 01
Everything in one place
Every session, file, prompt and agent lives in one hub you log into. It stays yours after the week ends.
- 02
Two live, three at your pace
Day one and day five are live with me. Days two, three and four are recorded, so a busy Tuesday doesn't knock you out of the challenge.
- 03
You build it for real
Every session turns into something you use. You'll want a laptop for the hands-on parts.
- 04
You're not doing it alone
There's a Slack room where I and my team answer questions and where you meet other people building the same week you are.
Bonuses
What comes with it
Bonus 01
My Actual Agent Files
The real files behind the systems running my agency. Proposal writer, morning brief, content engine. Not cleaned-up examples, the ones in production.
$197
Free
Bonus 02
The Pre-Built Agent Library
Ready to install and point at your business. Pre-call brief, follow-up writer, sales call analyser, testimonial to assets.
$297
Free
Bonus 03
The Business Context Pack
Four prompts that pull everything about your business out of your head and into a form AI can use. Twenty minutes instead of an evening.
$97
Free
Bonus 04
Make It Write Like You
The process I use to get AI writing in my voice instead of AI mush. Set it up once and everything after sounds like you.
$97
Free
Bonus 05
The Prompt Pack
Twenty prompts that make AI think instead of type. The ones I actually reach for.
$47
Free
Bonus 06
The Connector Checklist
Exactly what to connect, in what order, and what each one unlocks.
$47
Free
Bonus 07
What You Never Hand An Agent
The safety guide. Approval steps, access limits, and the mistakes that cost people real money.
$47
Free
Bonus 08
The Org Chart Template
Map your business as roles rather than tasks, then see exactly which one to build next.
$47
Free
Bonus 09
The Slack Community
A room of founders and operators building the same week you are, with me and my team answering questions.
$300
Free
Bonus 10
Lifetime Replay Access
Every session stays in your hub. Come back and rebuild whenever you want.
$97
Free
The value stack
Add it all up
- Five days of training, two live$797
- My actual agent files$197
- The pre-built agent library$297
- The business context pack$97
- Make it write like you$97
- The prompt pack$47
- The connector checklist$47
- What you never hand an agent$47
- The org chart template$47
- The Slack community$300
- Lifetime replay access$97
Your price: free
Not free as a hook. Free because the fastest way to show you what's possible is to have you build one and watch it run. Everything you build this week is yours, whatever you decide to do after.
Registration closes Sept 8.
The honest part
This is not a five day path to automating your whole business
It's a skill, and skills take reps. You might hit a wall on day two. You might get a generic answer back on day three and decide this doesn't work for you. That happens to everyone, including me, and it's exactly why we do it together instead of you working it out alone at midnight.
What I will promise is this. If you show up and do the work, you'll finish the week with one AI employee actually running in your business. Not a folder of prompts. Something doing work while you do something else.
If your week is full of work you keep doing by hand, this is for you
This is for you if
- You run a business or an agency and you're still the bottleneck in it
- You freelance or serve clients, as a VA, copywriter, designer, marketer, editor or anything adjacent, and your capacity is capped by your own hours
- You create content and the production side is eating the time you'd rather spend making things
- You have a job and you want to be the person in your team who moves fastest
- You've used AI but it's still one-off prompts and scattered chats
- You're happy to sit at a laptop and actually build
This is not for you if
- You want a prompt that makes you money by Friday
- You want to watch and never implement
- You're expecting AI to be right without you learning how to direct it
- You want someone else to build the whole thing while you watch
FAQ
Questions, answered
Is it really free?
Yes. Five days, both live sessions, all the files, the Slack room and lifetime replays. Everything you build is yours to keep.
What if I don't own a business?
Then you build it around your job instead. The structure is identical, you just point it at your role rather than a company. Auditing what you repeat every week, handing the repeatable parts over, and being the person on your team who produces more than anyone expected. Plenty of people in the room will be doing exactly that.
I'm a freelancer, not a business owner. Does this apply?
Very much. If you're a VA, copywriter, designer, marketer or editor, your income is capped by your own hours, and this is the most direct way to lift that ceiling without working later. Several of the systems we build are ones you can also run for your clients.
I'm a creator. Is there anything here for me?
Yes, and day three is largely yours. We build the system that turns one recording into a week of content in your voice, and day four can be built as a content employee if that's your priority.
What if I'm brand new to AI?
Day one assumes nothing. It's built for people starting from zero and for people who've been using AI daily and want to go from prompts to systems.
Do I need to code?
No. Nothing this week requires code or installing anything technical.
What tools do I need?
A Claude account. The free plan will get you through most of the week, and a paid plan makes days three and four noticeably better. [Add your affiliate or referral note here if you have one.]
Do I need to be there live?
Day one and day five are live and worth showing up for. Days two, three and four are recorded so you can fit them around your week. Everything is replayable forever.
Where does it all happen?
One hub with every session, file and prompt, plus a Slack room for questions. You keep hub access after the challenge ends.
Will this work if I don't use the same tools as you?
Yes. We'll cover the common ones and I'll show you how to connect whatever you're actually running.
Can my team join?
Yes, and I'd encourage it. Send them the link. [Or: email us and we'll set them up.]
What happens after the five days?
You keep everything. The hub, the replays, the files, and whatever you built during the week. It's yours. Doors also open that same day, Sept 14, for a paid cohort if you want to go further, running Sept 22. Cart closes Sept 21.
Last call
Five days from now you'll either have one running, or you won't
You can keep saving posts, testing tools for a week at a time, and quietly wondering how other people are moving faster on the same twenty-four hours you have.
Or you can spend five days building one thing properly and watch it work on a Monday morning while you're doing something else.
Same five days either way.
Sept 8–14. Registration closes Sept 8.
P.S.
I spent years being the person everything routed through. Every proposal, every follow-up, every client question, every report. I hired to fix it and the queue just moved somewhere else.
What actually changed it was writing down how I think, once, and handing it to something that could act on it. Four people now do the work of a much bigger team, and none of us work later than we used to.
That's what these five days are. Not a tour of what AI can do. The thing itself, built on your business, running by Friday.
See you on day one.
Umaima